2010 Maybach Zeppelin
Mercedes is bringing the 2010 Maybach Zeppelin to Geneva Motor Show in March. Maybach first used the Zeppelin name in the 1930s, when dirigible’s name symbolized modern luxury.
Now the name’s resurrection will be used to get more in touch with old-world elegance. From the outside, the luxury brand’s new top-of-the-range model can be recognised by its two-tone special paint finish - a mix of “Rocky Mountains” light brown and “Taiga” black, but customers can choose whatever they want. Other features include unique 20-inch wheels, special “California” beige leather upholstery, and a set of silver champagne flutes.
The streamlined exterior mirrors, which produce even less wind noise, are new to Maybach. They have a more angular design and are separated from the door frame by a slender arm, giving them a more expressive look. They also feature an enlarged mirror surface together with integral indicators in the shape of a horizontal “V” for even greater perceptual safety.
2010 Maybach Zeppelin
The curving “ZEPPELIN” lettering that appears below the distinctive double “M” emblem on the radiator grille and on the boot lid instantly gives away the elite status of the new Maybach Zeppelin.
The 6.0-liter biturbo V12 has also been upgraded 28 hp to now make 640 hp and 738 lb-ft of torque. All this extra luxury does of course come at a price: €406,000 for the Maybach 57 Zeppelin and €473,200 for the Maybach 62 Zeppelin. At today’s rates, that’s about $524,000 and $610,000 respectively. While the price alone will ensure exclusivity, Mercedes says the Zeppelin edition will be limited to 100 units.
A Maybach brochure dating from 1930 clearly sets out the firm’s stall: “To create only the very best from the very best – a car that fulfils every last wish and stands out for its supremely refined elegance and power.” At that time, Karl Maybach had developed a luxury car, the likes of which had never been seen before. Maybach derived the design of its mighty twelve-cylinder drive unit from the same engine he had developed to power the daring airships of aviation pioneer Ferdinand Graf von Zeppelin. Inspired by the Count’s visionary personality, he christened Germany’s first ever series-production twelve-cylinder car “Zeppelin”, and offered it to a highly discerning (and solvent) clientele with a displacement of either seven or eight litres (150 hp or 200 hp).
2010 Maybach Zeppelin
Even today, the name “Zeppelin” has an incomparable ring to it in the realm of high-end luxury cars. As the flagship model in today’s range of Maybach Saloons, the new Maybach Zeppelin does justice to its branding. The name is not merely intended to rekindle memories, after all: as in bygone times, Maybach is once again building the Maybach Zeppelin for distinguished drivers who are seeking something extra special, even in this most luxurious of automotive segments. Not only do the Maybach 57 Zeppelin and Maybach 62 Zeppelin stand out for their exquisite elegance, inventive ideas and phenomenal performance.
